Tag Archive: purchase

Whenever anyone in business is making a marketing decision, the first question they ask themselves is why will my consumer buy my product? That forms the foundation and basis for all strategies and tactics required to compel your customer into trusting your brand.

If you are trying to understand what will motivate your customer then read ahead to find out.

Personal Gain

The very first aspect any customer will look for is personal gain. Why should they take interest in your product? What’s in it for them? Your brand or product must have a unique selling point to convince your customers that you have what it takes to have the privilege of having them as your customers. Essentially, according to human psychology, people connect with others or take action only if they see their benefit in it.

When customers decide to purchase your product, they are investing their hard-earned money into it as well as the time to do their research behind your brand or product. Give them a good reason to make their …